Nelson’s Green Brier Whiskey Wagon
Mobile Brand Experience

To take the Nelson’s Green Brier brand experience on the road, Harbor worked with Nelson’s to create the Whiskey Wagon. This tricked out F250 is totally mobile, requires no special license to drive and can be activated anywhere the truck can fit. The Whiskey Wagon travels contained to the footprint of the vehicle. When it arrives at its location, the full bar and covered service area pops out to reveal a frozen drink machine, serving the official Whiskey Wagon cocktail- The Cold Fashioned, and a second cocktail on tap. It also has an area for merchandise display and plenty of bar space for guests. Harbor manages all aspects of this asset as it moves across the country.

PROJECT INFO

Client: Constellation Brands

Location:USA

Services:Experience Design & Build, Show Logistics, Travel and Shipping Logistics, Marketing Services, Showsite Staffing, Special Effects Production